Born from a Vision to Unite Africa

Resourceful Grocery Retail Store was founded on a simple but powerful belief —that Africa has everything it needs to thrive, grow, and lead the world in innovation and trade.

What began as an idea to create a store that supports local communities has grown into a continent-wide mission to empower African businesses, connect African consumers, and celebrate the richness of African-made products.

Resourceful was born in Soweto, Gauteng, South Africa — one of the most iconic and vibrant townships in Africa — as a symbol of possibility, progress, and pride.

Our very first project in Soweto represents more than just a building; it’s a blueprint for Africa’s future: sustainable, collaborative, and proudly self-reliant.

Building Africa, Together

At Resourceful, we believe in collaboration over competition.

Every product we stock, every partnership we form, and every store we build is designed to uplift African communities and strengthen the bonds of trade across all 54 countries.

By bringing together local manufacturers, farmers, artisans, and suppliers, we are creating a powerful network of African excellence — one that keeps wealth circulating within our continent and opens doors for global recognition of African brands.

We’re not just selling groceries.

We’re selling stories, supporting dreams, and building futures.

Empowering Communities

Each Resourceful store is more than a marketplace — it’s a community hub.

We provide opportunities for local entrepreneurs to showcase their products, create jobs for young people, and support skills development that drives lasting economic change.

Our approach is simple:

When we invest in our people, we invest in our future.

Through partnerships, mentorship, and community outreach, we aim to make every Resourceful store a cornerstone of growth and pride in the areas we serve.

Our Pan-African Dream

Our journey doesn’t stop in South Africa.

Resourceful aims to expand across all 54 African countries, establishing a strong and united retail chain that represents the spirit of African entrepreneurship and self-sustainability.

With every new store we open, we move closer to a continent where:

•African-made products are the first choice on every shelf.

•African businesses trade freely and fairly with one another.

•African consumers take pride in buying local — because local means excellence.

The Future Is Resourceful

We envision a future where every Resourceful store stands as a beacon of African unity, innovation, and empowerment.

A future where communities grow stronger, investors see Africa’s potential, and our continent’s story is told through the success of its people.

Because being Resourceful is more than our name —it’s who we are, and it’s what Africa has always been.—

Resourceful Grocery Retail Store — Built for Africa. Inspired by You.